The Aurora International Taste Challenge was established to recognize and award food and drink excellence internationally while helping consumers confidently purchase award-winning products.Ĭrimson Cup developed Wayfarer Blend and NARSA Natural coffees through its CRIMSON brand, which focuses on bridging the connection from producer to consumer and highlighting the people behind its coffees and other products.īrandon Bir, CRIMSON's Director of Sustainability, initiated relationships with the producers of both coffees. "These awards reflect the dedication and craftsmanship that goes into every cup, from traveling to forge long-term relationships with coffee farmers to employing skilled roasting profiles that bring out the nuances of each bean." He noted that the coffees have previously won top honors at competitions such as America's Best Espresso and Golden Bean North America. ![]() "This is a monumental achievement for Crimson Cup, as independent judges rated two of our coffees among the best in the world," said Founder and President Greg Ubert. The Columbus roaster's Wayfarer Blend and NARSA Natural Coffees both scored double gold awards.ĬOLUMBUS, Ohio, J/PRNewswire-PRWeb/ - Crimson Cup Coffee & Tea has brought home double gold awards for its exceptional Wayfarer Blend and NARSA Natural coffees at the prestigious 2023 Aurora International Taste Challenge in South Africa. ![]() Crimson Cup Coffee & Tea has enhanced its standing among the world's elite coffee roasters at the Aurora International Taste Challenge.
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